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Leveraging AI to Transform Materials & Supply Chain Management
February 28, 2024 | 12:00 PM EST to 1:00 PM EST
Virtual Event
“Do something. If it works, do more of it. If it doesn’t, do something else.” – Franklin D. Roosevelt
As you’re planning the future of your company, it can feel devastatingly crucial for you to make the right decision about – well – everything.
What services should you offer?
Which markets should you prioritize?
As you grow, how should your marketing strategy change?
It’s a lot to think about!
Fortunately, you can make those decisions a lot easier with one simple step: Looking to your past.
Take a second, put down the forecasts and analyses and reports, and think about what you’ve already done.
What’s worked? What’s worked well? What were you excited about doing, and what did your audience clamor to purchase? What marketing efforts got you the most traffic? Which types of social media posts got the most engagement?
Your best plan for your future is just this simple: Do more of that.
Growing any business involves learning from direct experience. In this case, results are far superior to theory. Instead of relying on abstract notions to guide your decisions, look at cold, hard, facts. Look at what’s already happened.
Did something generate lots of profit for you last year? Even if it wasn’t something you expected to do well? Write that down.
Did a particular marketing campaign or publicity event get your customers REALLY excited, even if you aren’t sure that’s what you want to invest in? Keep your mind open. Write that down, too.
Clearly, it worked. If it worked once, it’s very likely that it’ll work again. You don’t need to spend valuable time, resources, and energy coming up with redundant methods or more creative workarounds.
Just do what you already know works.
Here are a few practical tips to help put this philosophy into action.
When you do more of what works, you’re being smart about your business strategy. You’re making your life easier, and you’re remaining open to opportunity.
Here’s the thing: When you do what works, it might feel like you’re taking the easy way out. But you never know where that road could lead you. It’s exciting!
Sharon Muniz established her software development consulting firm in Reston, VA after 15 years of working in the software industry. NCN Technology helps clients implement best practices and software to drive their business to success. Ms. Muniz is skilled at strategic planning, business process management, technology evaluation, project and agile software development methodologies.
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How will you shape the future?