Why Images Are Crucial to Websites and Marketing

Why Images Are Crucial to Websites and Marketing

There is an old adage that a picture is worth a thousand words, which seems to hold true even in today’s fast-paced world. Infographics, images, and digital graphics are important to your marketing strategy. Let’s look at the impact images will have on your business.

Images and the Human Brain

Humans are particularly responsive to visual cues such as pictures. The power of images lies in the general makeup of our brains. We’re wired to notice, remember, learn from, and respond emotionally to visuals. Nearly two-thirds of people have identified themselves as visual learners.

Research has shown that people have an attention span of fewer than nine seconds, that’s less  than a goldfish! On average, when asked to recall something three days hearing it, people remember only 10% of the information/details. However, adding a picture can improve recall to 65%, thus making images far more important than ever, especially on social media.

                                                                                      Figure 1 MDG Advertising

Effects of Images on Business

Why is it of interest to you, from a business perspective? Because consumers are significantly more likely to think favorably of advertisements that emphasize photography, over those that are predominately text. Images can incite feelings of happiness, excitement, sadness or curiosity among other things. We can remember a famous brand just by looking at their image/logo, and can even reminisce decades into the past, simply by viewing an old picture. This is because a large part of the brain is focused on visual processing, allowing us to process images at an incredible speed. The human brain can recognize a familiar object in milliseconds, making images the perfect way to communicate in today’s crowded digital environment.

6 Reasons Why Images Are Important

There is quite a bit discussion about the value of images and why they should be a part of your marketing strategy. Here are some reasons why images are important:

  • Articles with images get 94% more total views.
  • Press releases are more likely to be viewed when a photo and a video are included (increases views by over 45%).
  • Consumers are 60% more likely to consider or contact a business when an image shows up in local search results.
  • In an eCommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product.
  • Photos receive a 37% higher level of engagement over text on Facebook.

Visual Indicators

Images can also warn us or give us clues about what’s to come. Magazines understand our inability to ignore powerful images. Along with powerfully emotional headlines, pictures that capture stunning moments in time can have an arresting impact and even change our mood instantly.

Images On Your Website

Images are powerful on their own, but when mixed with text they become even more impactful. Audiences consistently respond well to the combination of words and visuals. As noted above, articles with relevant images get 94% more views, on average, compared to articles without images.

Adding a picture to an article or a post can add several advantages to your website.

  • Images convey emotion about what you are talking about, in a powerful sensory-based way, and give additional depth to your content.
  • Good images make people want to read the article.
  • If your visitors can relate to and connect with your images, they are likely to return.
  • Images can create a personality for your website and help your brand stand out from competitors.
  • Images give your visitors and readers a break from all the text content.

To further maximize the effect of images in articles, optimize all accompanying captions, metadata and alt text.

Images In Your Social Media

Social media is a crowded space and using images is a great way to grab attention. A social media post accompanied by a photo is ten times more likely to get engagement. This is because our brains respond so quickly to images and color, in comparison to other types of information. For example, images on Facebook receive 20% more engagement than videos and 352% more engagement than links.

The images selected need to be of interest to your target audience. Find out what visuals affect responsiveness through research.  Although there are several sources for royalty-free stock images but it is advised to check that competitors aren’t using the same ones. You can add some purchased images or hire a photographer to provide professional pictures that are unique to your business.

Consistency Builds Identity

Consistent branding is important to building your business. When you post on a variety of platforms(website, LinkedIn, Twitter and Facebook), follow branding guidelines so your audience will identify those images with your business. Remember to be consistent with images, colors, and patterns across platforms, for brand recognition.

Images Effect Online Searches

A key benefit of images often overlooked is their online search impact. Visuals are highly valued by both search audiences and search engines themselves. Consumers respond strongly to images in search results. Thus, search engines understand this preference and increasingly prioritize visual-heavy content. Optimize your website using high-quality images to give your business a competitive edge.

Images the Right Way

Pictures are powerful and when used in the right way they can influence your readers and customers. The images must flow cohesively with the content, enhancing the branding. Otherwise, they may end up leaving a bad impression.

If you’d like expert advice on adding visuals to your website, contact NCN Technology by email consulting@ncntechnology.com or phone 703-757-2209.

Sources

 http://time.com/3858309/attention-spans-goldfish/

http://www.fromdreamstolifestyle.com/why-a-picture-is-worth-a-thousand-words/

https://medium.com/@onlinelogomaker/why-images-are-so-important-to-social-media-b9411dd678a8

https://www.jeffbullas.com/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/

Using Digital Marketing to Help Your Assisted Living Facility Increase Occupancy

Using Digital Marketing to Help Your Assisted Living Facility Increase Occupancy

When it comes to digital marketing, assisted living facilities have a rather broad market to consider. Most healthcare facilities are able to primarily target their actual patients, knowing what to include in their content based on the services they provide and the feedback they receive from those patients. However, an assisted living facility should be mindful of the adult children of senior citizens who often play a significant role in helping their parents find a suitable facility. Because of this, assisted living facilities face a unique challenge with their marketing strategy. So how should a facility tackle these issues when it comes to increasing occupancy?

One of the biggest factors lies in identifying and describing that target market of adult children. These are generally people 35-50 years old on the lookout for high-quality, comfortable, close-to-home facilities that will provide their parents a relaxing and safe community to live in. Remember, they are all internet users. Therefore, assisted living facilities who need to fill beds and rooms need to market to this online audience.

Making it Work for You

Customized Website

Most people are on the internet these days. So it goes without saying that the most prominent exercise is for an assisted living facility to have a meaningful online presence, particularly with a website and social media.

What should be included on your website? Think about the adult children you’re most likely to be “talking to” with your content. Both the children and potential residents will be looking for information that assures them of cleanliness, friendliness, activities, security and the general appearance or “feel” of your facility. Share something particularly unique about your community and incorporate that unique point of difference into your images and copy.

SEO: Search Engine Optimization

Just like anyone else using a search engine, those interested in assisted living facilities—including the children of seniors and seniors themselves—are searching online to find a facility that meets their needs. Generally speaking, this means they’re searching for a set of keywords and phrases that can be anticipated.

Understanding which keywords and phrases are being used the most and how to implement them into your marketing, particularly your website, is the best way to ensure your facility is seen early in the organic search results. SEO experts specialize in this service and can save you a lot of time, hassle and most importantly improve search results for your facility.

PPC: Pay-Per-Click

PPC (pay-per-click) ads are an effective and affordable way to provide immediate marketing online. Google Adwords shows your ads in their search engine results when someone searches for specific keywords or key phrases related to your industry.

The best thing about PPC is that you only have to pay for the ad when a user clicks on it to go to your site. It’s a proven way to attract visitors and hopefully convert them to future residents.

Content Marketing

Content marketing includes any type of online content and media you publish: web page copy, content on your social media platforms, images, e-guides, marketing emails, videos, blog posts, and more. Profitable senior living communities who implement content marketing well see an impact in attracting new residents.

There are people who specialize in developing content for businesses and organizations who outsource this task find it a relief to not be spending hours creating engaging material and uploading images, videos, and other information. Individuals who specialize in content marketing know how to present important material to your target market so that it’s both informative and integrated with your other strategic marketing approaches. It’s all about making your content work for you, enhancing your online presence and boosting your conversion rate.

Reputation Management

Whether it’s referral sources, senior adults themselves, or their adult children, you want anyone looking up your facility online to be met with content that emphasizes your credibility and viability. Your reputation depends on it. Your online presence can have a huge impact in contributing to or detracting from your facility’s success.

This includes use of social media platforms, such as Facebook, Pinterest, Twitter and Instagram. Make sure that all of your content is cohesive and builds on your reputation positively rather than negatively.

Get Results

NCN Technology offers services to help build an effective online presence for your assisted living facility. We will customize a professional website that checks all the boxes for representing your community in a way that will draw people in. NCN can automate systems within your website to help with administration, scheduling, security and more.  Our SEO experts are ready to ensure your facility ranks high in search results. NCN’s content writers provide relevant articles written specifically to meet your marketing goals. Call us for a free consultation.

If you’re ready to take your facility to the next level, let’s talk today. We’ll demonstrate our knowledge, earn your trust and explore ways you can achieve your goals of increasing residency. Grow your facility with NCN Technology.