Responsive Web Design: What Is It and Why Should You Care?

Responsive Web Design: What Is It and Why Should You Care?

Whether you’re updating your current website or considering building a brand new one, you will be hit with the topic of Responsive Web Design (RWD). With the increased use of smartphones, tablets and other mobile devices, more people are using their smaller screen devices to view your web pages. The user experience should always be kept in mind so implementing RWD is important in website development or redevelopment. The purpose of RWD is to allow you to have one site that has the flexibility to function when viewed on all devices, regardless of their screen size.

Websites Before Responsive Web Design

Before RWD, the transition from a website on a computer to a mobile device was not optimal. A traditional “fixed” website on a desktop computer may have three columns of information. However, this layout on a smaller device might force you to scroll horizontally which is inconvenient and not displayed properly. Also, there’s a good chance some elements of your website might be distorted or even hidden from view completely. Another challenging aspect is that hand-held devices usually have the option of being viewed in portrait or landscape mode. A poor user experience can also occur if images are too large to load on smartphones or would “break” the layout.

What is Responsive Web Design?

The use of Responsive Design technology has improved the user experience.  When RWD is implemented, your website automatically adjusts to the device the viewer is using. A tablet version of your website may display just two columns making content readable and easy to navigate. The same material might appear as a single column on a smartphone screen, perhaps stacked vertically.  Alternatively, the user might have the ability to swipe over to view other columns. When it comes to viewing images on a site implementing RWD, they will automatically resize instead of distorting the layout or getting cut off.

How Does Responsive Web Design Work?

Responsive sites use fluid grids. This allows all page elements to be sized by proportion, rather than pixels. So if you have three columns, you wouldn’t say exactly how wide each should be, but rather how wide they should be in relation to the other columns. For example, you could set Column 1 to take up half the page, column 2 to take up 20%, and column 3 to take up 30%.

This also applies to media, such as images and infographics, which can also resize relatively. That way an image can stay within its column or relative design element, regardless of the device or orientation of viewing.

Other Factors to Consider

Mouse vs. touch:
Designing for mobile devices also brings up the issue of mouse versus touch. On desktop computers, the user normally uses a mouse to navigate and select items. On a smartphone or tablet however, the user mostly uses fingers when touching the screen. A Web Designer must take into account that what may seem easy to select with a mouse, may be hard to select with a finger on a tiny screen.

Graphics and download speed:
Users have come to expect websites to load quickly. Therefore, download speed and graphics are big considerations when developing your website. On mobile devices, it may be wise to display fewer graphics than the desktop version so that a site doesn’t take too long to load on a smartphone.  

Apps and “mobile versions”:
Responsive Web Design accommodates all users of various devices that visit your site. In the past, you might have thought about creating an app for your website–one that accommodated iOS or Android users. However, there are so many different devices and operating systems, it’s getting harder to create apps. Designing your website using RWD is the most desirable option for the user experience.

Why Even Small Businesses Need to Switch to Responsive Web Design

A recent report by Pew Research Center shows that in 2018, 77% of Americans now own smartphones. That is a large group of the population who are carrying the internet around in their pockets, purses, backpacks and hands. People are searching for information while they’re “on the go”. Businesses that have websites that are difficult to view on all platforms will lose customers.

To make it easy for customers to view your website, be sure you’re taking advantage of the benefits Responsive Web Design has to offer. At NCN Technology, we always keep this at the forefront of our Web design process and we are happy to assist you with your website if you feel it is needing improvements.

Call us today for a free consultation at 703-757-2209, or email us at consulting@ncntechnology.com.

Customer Experience and User Experience: How to Make Them Count

Customer Experience and User Experience: How to Make Them Count

Customer Experience and User Experience: How to Make Them Count

Customer Experience (CX) and User Experience (UX) sound similar, but what are they and why are they different? Surely our users are our customers and therefore they are the same thing – except, of course, they’re not.

In previous articles, we have talked about the importance of this aspect of your website; whether you are rejuvenating an existing one or preparing a completely new website. Visitors want to use sites that are easy to navigate. So, what is the difference between CX and UX?

What is User Experience?

The UX is how people interact with your product and the experience they receive from that interaction and generally refers to the digital interface, i.e. your website’s usability, information architecture, navigation, comprehension, visual hierarchy, etc.. All of these elements combine to create the UX, whether positive or negative. UX is measured with metrics like success rate, error rate, abandonment rate, time to complete tasks, and clicks to completion. The ultimate goal of your website’s UX should be to provide efficient and enjoyable solutions.

What is Customer Experience?

CX has a greater scope. It encompasses all the interactions a person has with your brand; an umbrella concept encompassing all channels and all products within the same brand, and how the user feels about them. It might be measured in overall experience, the likelihood of continued use, and possibility of recommending to others. In essence, UX is part of a broader CX, but CX contains some aspects outside of a product that UX does not.

Good UX

A good digital user experience gives a user/customer the ability to:

  • Find information on a website quickly and easily
  • Complete a desired task with ease
  • Search web pages with ease

Good CX

A comprehensive customer experience might include:

  • A professional, helpful, satisfying interaction with the organization/company representatives
  • An overall positive experience with that organization/company and everything associated with it

Why they are both important

You might have the best advertising, brand recognition, sales team, customer service representatives, and organizational structure (all CX-related items), but if customers’ interactions with your website, mobile app, software or other product (all UX-related items) create barriers in completion of the desired tasks, overall CX fails.

You can see how UX is really a component of CX, and each play an important role in the overall success of a program, the reputation of your brand, and customers’ loyalty to your brand. Failures in either area leads to a bad customer experience overall. Think about this as you develop products and services, and make sure to have the customer in mind.

Website

Remember, always consider WHO you’ve created your website for, and WHY it exists; it’s aimed at meeting a client’s needs in order to grow your business.

Here’s a quick set of bullet points to check from our article on building a new website:

  • Review who your target audience is, and make sure your message is crafted for that market segment.  
  • Know what’s topical in your industry.  Educate yourself on the latest (useful) trends, technological advances and tools in your area of expertise.
  • Begin and end with UX.  If something doesn’t have a reason for being there, drop it.  If it isn’t useful, drop it.

Also consider the overall branding of your company and ensure there is seamless identification from website, store, and products to staff and stationery. In order to have a positive, subtle influence on CX, it all needs to have the same look and feel–unified parts of your company.

4 Ways UX Improves CX

Have no doubt about the importance of UX, it is one of the strongest overall influences on the CX. Here are four UX techniques that can have a direct impact and improvement in CX:

  1. Easy customer feedback

Make sure your communication with your users is as easy and open as possible; don’t bury the customer helpline in a hard-to-find place. Create clear and readily visible calls-to-action, or even ask for feedback. Customers enjoy being heard, but it’s up to you to open that line of communication. From a UX position, the aggregate feedback will also reveal insights for product improvement.  

  1. Provide responses to feedback

As much as we have suggested that customers appreciate being heard; the complementary part of that is giving them feedback that their comments are being implemented, or at least were read. And remember to keep the tone consistent from product and website through to your customer support responses.

  1. Combine channels in the right context

A multi-device experience is always a solid strategy, considering that 90%* of users complete a single task on more than one device. Apply this to CX by linking customer service or other relevant services/products at the correct touchpoint. For example, Citibank, like many other sites (like Amazon), allows instant messaging with customer service reps as part of the existing user flow, a huge time-saver for anyone that’s taken advantage of it. 

  1. Provide context across teams

Customer service or supply chain teams certainly shouldn’t dictate the product design, but they must be involved in the product design process. You could seek their input on feasibility and explain how their roles help fulfill the product promise (and how they can salvage it should issues arise). Customer journey maps then help everyone visualize the entire experience. 

Overview

User experience must always be seen in the bigger context of customer experience or it’s entirely possible that your effort will be wasted even when the work is brilliant.

A positive UX is an integral part of a good CX; both are important and complement each other. Whilst UX has its focus on the product itself, CX focusses more broadly on the (overall) multi-channel experience that a user or customer has with a company, both online and offline. For an organization to create a good and long-lasting relationship with their customers, an appropriate strategy both for UX and CX is important for success.

NCN Technology has experts in both web design AND development. We understand the many platforms that are available and can help you choose what is best for your business. If developing the right UX is part of your strategy, let us support you with your website developments.

If you’d like expert advice, get in touch. We’d like to help you make your user experience the most efficient and user-friendly.

Using Digital Marketing to Help Your Assisted Living Facility Increase Occupancy

Using Digital Marketing to Help Your Assisted Living Facility Increase Occupancy

When it comes to digital marketing, assisted living facilities have a rather broad market to consider. Most healthcare facilities are able to primarily target their actual patients, knowing what to include in their content based on the services they provide and the feedback they receive from those patients. However, an assisted living facility should be mindful of the adult children of senior citizens who often play a significant role in helping their parents find a suitable facility. Because of this, assisted living facilities face a unique challenge with their marketing strategy. So how should a facility tackle these issues when it comes to increasing occupancy?

One of the biggest factors lies in identifying and describing that target market of adult children. These are generally people 35-50 years old on the lookout for high-quality, comfortable, close-to-home facilities that will provide their parents a relaxing and safe community to live in. Remember, they are all internet users. Therefore, assisted living facilities who need to fill beds and rooms need to market to this online audience.

Making it Work for You

Customized Website

Most people are on the internet these days. So it goes without saying that the most prominent exercise is for an assisted living facility to have a meaningful online presence, particularly with a website and social media.

What should be included on your website? Think about the adult children you’re most likely to be “talking to” with your content. Both the children and potential residents will be looking for information that assures them of cleanliness, friendliness, activities, security and the general appearance or “feel” of your facility. Share something particularly unique about your community and incorporate that unique point of difference into your images and copy.

SEO: Search Engine Optimization

Just like anyone else using a search engine, those interested in assisted living facilities—including the children of seniors and seniors themselves—are searching online to find a facility that meets their needs. Generally speaking, this means they’re searching for a set of keywords and phrases that can be anticipated.

Understanding which keywords and phrases are being used the most and how to implement them into your marketing, particularly your website, is the best way to ensure your facility is seen early in the organic search results. SEO experts specialize in this service and can save you a lot of time, hassle and most importantly improve search results for your facility.

PPC: Pay-Per-Click

PPC (pay-per-click) ads are an effective and affordable way to provide immediate marketing online. Google Adwords shows your ads in their search engine results when someone searches for specific keywords or key phrases related to your industry.

The best thing about PPC is that you only have to pay for the ad when a user clicks on it to go to your site. It’s a proven way to attract visitors and hopefully convert them to future residents.

Content Marketing

Content marketing includes any type of online content and media you publish: web page copy, content on your social media platforms, images, e-guides, marketing emails, videos, blog posts, and more. Profitable senior living communities who implement content marketing well see an impact in attracting new residents.

There are people who specialize in developing content for businesses and organizations who outsource this task find it a relief to not be spending hours creating engaging material and uploading images, videos, and other information. Individuals who specialize in content marketing know how to present important material to your target market so that it’s both informative and integrated with your other strategic marketing approaches. It’s all about making your content work for you, enhancing your online presence and boosting your conversion rate.

Reputation Management

Whether it’s referral sources, senior adults themselves, or their adult children, you want anyone looking up your facility online to be met with content that emphasizes your credibility and viability. Your reputation depends on it. Your online presence can have a huge impact in contributing to or detracting from your facility’s success.

This includes use of social media platforms, such as Facebook, Pinterest, Twitter and Instagram. Make sure that all of your content is cohesive and builds on your reputation positively rather than negatively.

Get Results

NCN Technology offers services to help build an effective online presence for your assisted living facility. We will customize a professional website that checks all the boxes for representing your community in a way that will draw people in. NCN can automate systems within your website to help with administration, scheduling, security and more.  Our SEO experts are ready to ensure your facility ranks high in search results. NCN’s content writers provide relevant articles written specifically to meet your marketing goals. Call us for a free consultation.

If you’re ready to take your facility to the next level, let’s talk today. We’ll demonstrate our knowledge, earn your trust and explore ways you can achieve your goals of increasing residency. Grow your facility with NCN Technology.

 

New Year, New Website Makeover

New Year, New Website Makeover

Your business website is akin to your professional appearance as a person. You wouldn’t attend a business meeting in your pajamas, or in moth-eaten and musty clothes.  You may choose to identify with vintage wear, but it would be neat, clean and smell nice! Your super-trendy threads are worn by design. They are a considered and conscious style choice, not just whatever you dove into in the laundry basket, or dug up from the basement.

So, new year, new makeover – let’s give your digital presence a face-lift!  You may choose to initiate a complete overhaul, or just attend to all the clutter that has accumulated, like hidden folders or old price lists.  Start your business year off with a bright and shiny new website. It’s good for your stress levels (less jumbled to do lists), and GREAT for your business!  

Initial considerations

Our previous article suggests considering your audience, technology and experience before you update your website.  Here’s a quick set of bullet points to check:

  • Review who your preferred target audience is, and that your message is crafted for that market segment.  
  • Know what’s hot in your industry.  Educate yourself on the latest (useful) trends, technological advances and tools in your area of expertise.
  • Begin and end with user experience.  If something doesn’t have a reason for being there, drop it.  If it isn’t useful, drop it.

Always consider WHO you’ve created your website for, and WHY it exists.  It’s not for a secret Easter bunny hunt, it’s aimed at meeting a client needs in order to grow your business.

Do-over

Your original website is ancient and decrepit, out of date, and not bringing in any new celebrities.  So, you’ve decided that a “do-over” is best. In that case, do your homework before you build your site structures.  Select the web designer, web developer and web platform that works best for you and your business.

A web designer is responsible for how your website looks and how it is used by visitors to the site.  A web developer makes the designed vision a reality, they make it work!  The web platform is the fundamental bedrock your new site is crafted on.  If you sell products online, you will need a store application.  If you provide services, you may require an integrated booking system function.  The selected web platform should contain the critical functionality you require.

If you’re a Do-It-Yourself (DIY) kind of person, have a look at these reviews of website builders:

If building websites is not your core business, concentrate on your expertise and let us support you with your website updates.  NCN Technology has experts in both web design AND development. We’ll help you craft a visually appealing website that provides a great experience for your clients.  What’s more, we understand the many web platforms that are available, and can help you choose what is best for your business.

Declutter

Clean out the old storage folders and articles stacked in the cobweb-covered attics of your website.  If you have hidden web pages that are empty and not being used, delete them! You can create a new and relevant folder or page when you need to.  Hoarding unused folders and pages ruins your carefully structured web hierarchy, and confuses the purpose of where you store your content.

Give your website back-end a thorough dusting at least every three months.  Clean up any unused and out-of-date content. You’ll be grateful you did when you next update!

Be present

Ensure you have up-to-date and relevant content on your website.  It’s not very reassuring to clients to find only ghostly articles from five years ago.  It would feel similar to entering an abandoned building. Let potential clients know you are at home! Switch on the lights, decorate a little.  Update your website with recent photos, articles, promotions, the latest news, or even a constant feed from your social platforms.

At the very least, add or update recognizable and dated content every month.  If you’re too busy, hire someone to do it for you. There is a burgeoning trend of online specialists who keep your social profile and online presence alive and kicking.   

Get the basics right

Text formatting, spelling errors and font choice to are the basics of user experience.  If casual website browsers can’t read your site, or notice an error, they are likely to cringe and leave.   A potential client is relying on your professional expertise. If you didn’t bother to have your content spelling checked, or ensure its neatly aligned, why should they hang around?  There is a google directory full of alternatives.

Get the basics right, build rapport, make your web guest’s experience a pleasant one.  If you don’t happen to be a grammar detective, copy editor or website designer, hire one.  Or at least ask a few friends or family members to review your site for you.

If a link is broken, and leads to an internet waste-land, your client may also continue into the wild blue yonder.  With the sheer volume of content available online, nobody has time for broken links. If a browser isn’t instantly gratified, they may move on, along with your sale.

Consistent branding.  Ensure your current logo is the ONLY logo.  You may have been through a few logo iterations that weren’t updated.  Check every little nook and cranny of your website settings. Logos can be added to the main webpage, footer, online invoicing, automated message responses and even error pages.  Ensure every instance is congruent with your current branding. If you have specific business colors, ensure the exact Hex, RGB or CMYK values are used in every, single, instance.

SEO (Search Engine Optimization).  Yes, it is a real thing.  It’s a very important thing! SEO is how your website is found on Google or other search engines.  If you rely on garnering new traffic to your site, it’s best to hire a professional who can setup the necessary settings in a jiffy.  If you have the time and motivation, there is extensive information available on the internet on how to go about SEO. Be sure your reference sources are knowledgeable, effective and efficient.  You don’t want to waste time working on anything that doesn’t measurably increase your website traffic.

The numbers. Review what is working and what isn’t on your site.  Track your site statistics to evaluate whether your business is getting the most traction through blog posts, a particular social media platform, or perhaps through special email promotions.  Analyze and assess where your strategy is inspirational, and where it isn’t. Enhance and nurture your areas of strength, and re-evaluate where the effort is exceeding the results. Spend your time wisely, and ensure it is building your business, and not just unnecessarily sapping your time and resources.

The human factor

Go undercover.  Use new eyes. Put yourself in the sport sneakers, or comfortable hospital crocs, or beach thongs of your target client.  Imagine your perfect client, name them and create a person. Once you’ve pictured Roxy, Antonio, Joe or Agatha, click through your entire site as that person.  Do the graphics appeal to who you are? Is the content relevant? Does the message speak to you? Is it a chore to read the website or useful and engaging? Are the stated facts verified? If not, make a plan, get it updated.

Connect.  Your clients are PEOPLE.  Build valuable relationships with them through newsletters, onsite interactions, or on social media platforms.  Create places for your clients to comment, add their voice, or get new insight into your business or industry. If you don’t like writing, hire a blogger.  If you don’t like tracking social media posts, hire a social media expert. It’s extremely common nowadays, and is good business! The online connections will do wonders for helping your clients feel worthwhile and included.  

Reward yourself

Once you’ve successfully planned out your magnificent new web strategy, and achieved your beautiful new web page, reward yourself!  A new website makeover is exciting and inspiring! If you make it a pleasant experience for you and your team, you are more likely to keep up the good business practice of maintaining your website.  Your website wardrobe will be red carpet worthy, regal and timeless – by conscious design.

If you’d like some expert advice, get in touch.  We’d like nothing more than to help you herald in a new year with a fabulous new website!

What is the Best CMS for Your Needs in 2019?

What is the Best CMS for Your Needs in 2019?

If you want to build your website, a CMS (Content Management System) is an essential tool that gives you the possibility to design, change and manage the content of your website. There are quite a number of different types of CMS out there.

It’s important to understand exactly what it is you want from a CMS before you decide which one to use. Questions like “Who will be using the CMS?” and “Do visitors need to be able to make purchases on the site?” will help you determine which systems to further evaluate or rule out. Then it comes down to the ease of use, functionality, and look. These are key elements for consideration when developing or updating your website.

Let’s look at 4 popular CMS and find out how each one might suit your needs.

WordPress

With a market share of over 50%, WordPress is the top dog of all CMS options. It is easy to use and allows you to personalize your website by offering thousands of themes across different industries that help create the look of your website. You can further customize your website by choosing from over 50,000 plugins that enhance the functionality and features of your website.

The great news is that the software can be downloaded and installed for free. There is also a monthly paid option that gives you unlimited storage, access to the full spectrum of the theme store and a custom domain.

Joomla

Like WordPress, Joomla is a free CMS with thousands of web templates to choose from. In terms of market share it ranks at number 2. It provides support for all types of content (custom post types), is available in multiple languages and offers bilingual support.

Although the usage of Joomla is not quite as intuitive and user-friendly as WordPress, it still offers you a great amount of versatility and flexibility. Joomla lets you manage the access users have to your webpage, which means it is great if you are looking to build a membership-based online community.

Drupal

This is another CMS that is free to download and install, however, there are costs that can be associated with the use of it due to the need for developer help in some cases. It is designed to be customized for your business and thus has more coding involved to the designing process.

Drupal is ideal for complex sites that require a large amount of customization and scalability. It handles a higher volume of content better, as well as multiple users. Since Drupal is mobile-friendly, it is a good choice for staying on top of current expectations and needs of consumers. You’ll also find it has solid security features for protecting your content.

SharePoint

When it comes to internal content management, SharePoint is the most commonly used system, especially within Fortune 500 businesses. Its functions allow organizations to store multiple types of files, including documents, calendars, tasks, contacts, video/audio files and much more.

The key feature of SharePoint is the ability to easily share data with multiple people within an organization. This makes collaboration between departments/teams easier and more efficient. The system is built to be handed over to the end user upon completion of its design. This means it is not too difficult to make minor changes as needed. However, if you require any major overhauls, you’ll probably need to enlist a programmer.

Overview

Depending on the products and services you are offering, the size of your company as well as the level of customization you want/need, it is best to research all the different CMS that are available to you before you make a decision on which one to choose.

The “most popular” isn’t necessarily the best one for your business needs. Some systems offer more customization than others, some offer an easier-to-use platform. It’s important to find the right balance for your needs and skills. Hopefully we’ve shed some light on what is available and gave you an idea of what to look for in choosing a CMS.

If you would like help with building your business website or tailoring one to best-suit your needs, please get in touch. Our team is ready to answer questions and help you make an informed decision about the options that are available.

3 Things to Consider Before Updating Your Website

3 Things to Consider Before Updating Your Website

If you’re thinking about updating your website, you’re already one step ahead in the game of “Online Presence”! Many businesses fail to realize how important it is to keep their website updated, fresh, current and relevant. They mistakenly think they can put a lot of effort into building their website and then take a “Set & Forget” attitude about it. Sure, that may give you a presence in the digital world, but it won’t do much for the success of your website, or business for that matter. So let’s take a look at some of the things you may like to consider as you plan your updates. This article discusses audience, technology and experience.

Audience

For most businesses, this will not have changed since launching their website. However, there’s no reason to overlook this consideration. It’s a good opportunity to take a peek at your website’s analytics to see who really is taking interest in what you’re offering. Perhaps your target market isn’t who you originally thought it would be, thus there could be room for adjustments in your copy or images that will be better-suited to the people who are visiting your site in order to convert them into buyers.

Another way to look at this is that there’s a possibility your current content isn’t crafted appropriately to attract the audience you prefer to target. If you’re unsure, there are plenty of marketing/copywriting specialists who will be eager to help you evaluate the message you’re delivering and assist you with re-crafting it to be more appropriate to your goals.

Technology

There’s more to engaging your audience than just the words you use. There are new technologies coming along all the time–things that consumers quickly come to expect from companies who want their business. People enjoy using innovative technologies, and that includes app and website updates that allow them to get what they are looking for, faster and easier. If you’re keeping up with these advances, you’re more likely to be seen as a savvy business who’s keen to meet the demands of the market.

Here are three new web design trends to be mindful of for 2019.

  • A need for speed! Humans simply aren’t patient, especially not since the speed of internet continues to increase their expectations. How does that affect your website and business? It comes down to loading time. A gorgeous site is fabulous, but if your site is so data heavy that it takes ages to load, you’re probably missing a large number of opportunities to convert visitors into customers. Plus, Google now prioritizes search results using their Speed Update. This means the slowest sites are penalized. So it’s worthwhile to streamline your website to be quick-loading.
  • Flat Design means clean and simple. It’s not two-dimensional, but it incorporates a design aesthetic that gets rid of clutter and focuses on the important parts of your website. Because Flat Design uses simpler graphics and other elements, this also ties in with improving the speed of your site.
  • Focusing on mobile first design. At one time, websites were designed to load on desktops only. Then smartphones came into the picture and we started using our internet-ready phones to view websites. The companies that integrated this technology into their design process were the ones who benefited the most. Today, more and more users are predominantly using mobile devices for their searches and online activity. If you haven’t yet given your site a mobile-friendly update, now is a good time to do so!

There are plenty of other trends to learn about. Just be cautious not to confuse them with fads that may not stick around long. Look at the trends and suggestions that you see value in and try to incorporate what you can into your own website design.

Experience

This is another area that takes your consumers into consideration. User Experience (UX) is one of the most important aspects of your website to get right. Visitors want to use sites that are easy to navigate and allow them to complete purchases quickly and easily. Have you reviewed your current transaction process? Have you gone through it to see how it actually works? Here’s a list of things for you to check.

  • How many payment methods do you offer? Once the visitor has decided to buy, she likes to have options. You’ll choose this based on your target audience, but options you may have are Direct Payments, Credit Cards, PayPal, and Swipe, just to name a few.
  • Do you keep buyers on your site or redirect elsewhere for payments? You’ve invested time and money to get visitors to stay on your site, why would you choose to send them elsewhere for payment?
  • Is your branding carried throughout the website and transaction experience? Consumers are more inclined to trust a business that has a consistent look throughout the website experience. That includes the checkout process, another reason to avoid sending them elsewhere for payments.
  • Do you have clear calls to action (CTA) throughout your website? Your visitors should know what you want them to do, easily see how to do so, and have no hiccups when they take that action. It’s a good idea to have multiple CTA buttons throughout your site, not just on the last page.

Again, there are a number of User Experience (UX) design elements that you can incorporate into your website with an update. It comes down to choosing the ones that are most applicable to your business, the market you represent, and the audience you aim to attract.

Ultimately, you have a lot to choose from when it comes to web design elements. It can be a little overwhelming to know which ones are best for your business and the type of website you have.

What do YOU find most helpful, appealing, or attractive when using websites? If you’re unsure, think about sitting down with a pen and paper while you visit your favorite businesses’ websites, as well as those of your competition. Write down what you like and what you don’t like, then compare yours to see how it stacks up.

If you would like help updating your website, please contact us for a free consultation to discuss your needs. We’d love to help you evaluate your site and suggest possible upgrades that will improve traffic, conversions and growth!