Using Digital Marketing to Help Your Assisted Living Facility Increase Occupancy

Using Digital Marketing to Help Your Assisted Living Facility Increase Occupancy

When it comes to digital marketing, assisted living facilities have a rather broad market to consider. Most healthcare facilities are able to primarily target their actual patients, knowing what to include in their content based on the services they provide and the feedback they receive from those patients. However, an assisted living facility should be mindful of the adult children of senior citizens who often play a significant role in helping their parents find a suitable facility. Because of this, assisted living facilities face a unique challenge with their marketing strategy. So how should a facility tackle these issues when it comes to increasing occupancy?

One of the biggest factors lies in identifying and describing that target market of adult children. These are generally people 35-50 years old on the lookout for high-quality, comfortable, close-to-home facilities that will provide their parents a relaxing and safe community to live in. Remember, they are all internet users. Therefore, assisted living facilities who need to fill beds and rooms need to market to this online audience.

Making it Work for You

Customized Website

Most people are on the internet these days. So it goes without saying that the most prominent exercise is for an assisted living facility to have a meaningful online presence, particularly with a website and social media.

What should be included on your website? Think about the adult children you’re most likely to be “talking to” with your content. Both the children and potential residents will be looking for information that assures them of cleanliness, friendliness, activities, security and the general appearance or “feel” of your facility. Share something particularly unique about your community and incorporate that unique point of difference into your images and copy.

SEO: Search Engine Optimization

Just like anyone else using a search engine, those interested in assisted living facilities—including the children of seniors and seniors themselves—are searching online to find a facility that meets their needs. Generally speaking, this means they’re searching for a set of keywords and phrases that can be anticipated.

Understanding which keywords and phrases are being used the most and how to implement them into your marketing, particularly your website, is the best way to ensure your facility is seen early in the organic search results. SEO experts specialize in this service and can save you a lot of time, hassle and most importantly improve search results for your facility.

PPC: Pay-Per-Click

PPC (pay-per-click) ads are an effective and affordable way to provide immediate marketing online. Google Adwords shows your ads in their search engine results when someone searches for specific keywords or key phrases related to your industry.

The best thing about PPC is that you only have to pay for the ad when a user clicks on it to go to your site. It’s a proven way to attract visitors and hopefully convert them to future residents.

Content Marketing

Content marketing includes any type of online content and media you publish: web page copy, content on your social media platforms, images, e-guides, marketing emails, videos, blog posts, and more. Profitable senior living communities who implement content marketing well see an impact in attracting new residents.

There are people who specialize in developing content for businesses and organizations who outsource this task find it a relief to not be spending hours creating engaging material and uploading images, videos, and other information. Individuals who specialize in content marketing know how to present important material to your target market so that it’s both informative and integrated with your other strategic marketing approaches. It’s all about making your content work for you, enhancing your online presence and boosting your conversion rate.

Reputation Management

Whether it’s referral sources, senior adults themselves, or their adult children, you want anyone looking up your facility online to be met with content that emphasizes your credibility and viability. Your reputation depends on it. Your online presence can have a huge impact in contributing to or detracting from your facility’s success.

This includes use of social media platforms, such as Facebook, Pinterest, Twitter and Instagram. Make sure that all of your content is cohesive and builds on your reputation positively rather than negatively.

Get Results

NCN Technology offers services to help build an effective online presence for your assisted living facility. We will customize a professional website that checks all the boxes for representing your community in a way that will draw people in. NCN can automate systems within your website to help with administration, scheduling, security and more.  Our SEO experts are ready to ensure your facility ranks high in search results. NCN’s content writers provide relevant articles written specifically to meet your marketing goals. Call us for a free consultation.

If you’re ready to take your facility to the next level, let’s talk today. We’ll demonstrate our knowledge, earn your trust and explore ways you can achieve your goals of increasing residency. Grow your facility with NCN Technology.

 

How Will the IoT (Internet of Things)  Change Assisted Living?

How Will the IoT (Internet of Things) Change Assisted Living?

As each generation advances in knowledge and use of the internet and “smart” devices, our homes are becoming more and more loaded with information to collect. That is no different for those in Assisted Living Facilities. One might be surprised by the increase in level of care supplied by those facilities that are making effective use of the IoT in today’s technology-rich market. The possibilities seem almost endless, but here is a rundown of a few of the changes that will make the care of our elderly loved ones more efficient through the use of smart devices and “smart environments”.

A smart room
The cutting edge technologies available today are able to gather information and data about the resident in the room and revert that data immediately, into active, real-time responses.

Sensors can be fitted throughout a facility, to capture information that is sent to relevant parties such as the resident’s nominated healthcare provider, nurses or aged care workers internally. Residents would have the choice of wearing smartwatches that can allow the facility’s staff to know the location and well-being of its residents at any time, so they can respond to queries and requests.

This technology allows interested loved ones or staff in the facility the ability to go into a portal to see what their loved one is doing, with secure permissions, of course. They can know whether or not mom is in her room and available for a call, or if she’s having physical therapy and the call should wait. They can monitor changes in eating habits, sleep patterns, and so much more, all with the help of the Internet of Things.

More personal with more information
Through the implementation of these technologies, nurses and other care workers would be able to respond to residents not just in person, but also via voice or video. Furthermore, they could be more proactive in their care. Because of all the biometric information the sensors in the room and wearable devices can capture, the system would be able to alert staff ahead of time if there’s a possibility of something happening, rather than staff waiting to react to an incident.

Another advantage of this interconnectivity is that staff would be able to see a screen for the resident they are talking to, containing information specific to that person’s needs and preferences. So it wouldn’t matter who was on duty or how familiar they may or may not be with the residents, each staff member would be able to access notes to assist in providing personalized care for every resident.

Better management of independence
There’s no denying that one of the most challenging aspects of deciding whether or not to enter assisted living is the feeling of losing one’s independence. No one wants to make a parent feel that way and very few individuals see past this potential risk when considering the subject for themselves.

This is an area that has seen great improvements in the assisted living industry already. Thanks to better monitoring systems, improved communication and advanced technology, residents are given greater freedom to live independently until or unless the need arises to give them more support. Many people might not think the IoT is critical to the care of our elderly loved ones, but as you can see, there are many benefits available with these interactive devices that share information.

If you are an Assisted Living Facility that would like to discuss ways to create and manage network systems that will bring these technologies to your residents and their carers, please contact NCN Technology for a free consultation.

Trust the Experts

Trust the Experts

I had the opportunity to zip line recently and realized how important it is to trust the experts. The zip line trainer was serious yet she reminded us to have fun. She new the potential danger of not staying connected the entire time we are up in the trees and was the subject matter expert in safety for the sport.

We ask new clients to trust us every day with their projects, data, business processes and we know the seriousness of having the best experts and tools to execute the desired outcomes. It takes a high level of trust knowing you have the right people helping you complete the zip line course. Similarly, you need the right development team with expert knowledge and proven methodologies to ensure your project is successful.

NCN SharePoint, Mobile and web development Subject matter experts create requirement documents with business objectives ALWAYS in mind. We architect, develop and test while using the agile methodologies to ensure client projects are safely delivered. For zip lining, the process of hooking up varied depending on the effort, such as climbing a ladder, zipping thousands of feet down into the dirt, or jumping from a Tarzan swing into a net. But the methodology was the same: always stay connected! NCN processes vary based on projects; but agile development methodologies and hand picked tools are the same; chosen to ensure the safety of each project.

We know and respect the seriousness of jumping off the platform with NCN to develop your project. This is the reason our experts and processes follow agile application development methodologies to lower risk and deliver successful projects. Let’s go!!