Why Images Are Crucial to Websites and Marketing

Why Images Are Crucial to Websites and Marketing

There is an old adage that a picture is worth a thousand words, which seems to hold true even in today’s fast-paced world. Infographics, images, and digital graphics are important to your marketing strategy. Let’s look at the impact images will have on your business.

Images and the Human Brain

Humans are particularly responsive to visual cues such as pictures. The power of images lies in the general makeup of our brains. We’re wired to notice, remember, learn from, and respond emotionally to visuals. Nearly two-thirds of people have identified themselves as visual learners.

Research has shown that people have an attention span of fewer than nine seconds, that’s less  than a goldfish! On average, when asked to recall something three days hearing it, people remember only 10% of the information/details. However, adding a picture can improve recall to 65%, thus making images far more important than ever, especially on social media.

                                                                                      Figure 1 MDG Advertising

Effects of Images on Business

Why is it of interest to you, from a business perspective? Because consumers are significantly more likely to think favorably of advertisements that emphasize photography, over those that are predominately text. Images can incite feelings of happiness, excitement, sadness or curiosity among other things. We can remember a famous brand just by looking at their image/logo, and can even reminisce decades into the past, simply by viewing an old picture. This is because a large part of the brain is focused on visual processing, allowing us to process images at an incredible speed. The human brain can recognize a familiar object in milliseconds, making images the perfect way to communicate in today’s crowded digital environment.

6 Reasons Why Images Are Important

There is quite a bit discussion about the value of images and why they should be a part of your marketing strategy. Here are some reasons why images are important:

  • Articles with images get 94% more total views.
  • Press releases are more likely to be viewed when a photo and a video are included (increases views by over 45%).
  • Consumers are 60% more likely to consider or contact a business when an image shows up in local search results.
  • In an eCommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product.
  • Photos receive a 37% higher level of engagement over text on Facebook.

Visual Indicators

Images can also warn us or give us clues about what’s to come. Magazines understand our inability to ignore powerful images. Along with powerfully emotional headlines, pictures that capture stunning moments in time can have an arresting impact and even change our mood instantly.

Images On Your Website

Images are powerful on their own, but when mixed with text they become even more impactful. Audiences consistently respond well to the combination of words and visuals. As noted above, articles with relevant images get 94% more views, on average, compared to articles without images.

Adding a picture to an article or a post can add several advantages to your website.

  • Images convey emotion about what you are talking about, in a powerful sensory-based way, and give additional depth to your content.
  • Good images make people want to read the article.
  • If your visitors can relate to and connect with your images, they are likely to return.
  • Images can create a personality for your website and help your brand stand out from competitors.
  • Images give your visitors and readers a break from all the text content.

To further maximize the effect of images in articles, optimize all accompanying captions, metadata and alt text.

Images In Your Social Media

Social media is a crowded space and using images is a great way to grab attention. A social media post accompanied by a photo is ten times more likely to get engagement. This is because our brains respond so quickly to images and color, in comparison to other types of information. For example, images on Facebook receive 20% more engagement than videos and 352% more engagement than links.

The images selected need to be of interest to your target audience. Find out what visuals affect responsiveness through research.  Although there are several sources for royalty-free stock images but it is advised to check that competitors aren’t using the same ones. You can add some purchased images or hire a photographer to provide professional pictures that are unique to your business.

Consistency Builds Identity

Consistent branding is important to building your business. When you post on a variety of platforms(website, LinkedIn, Twitter and Facebook), follow branding guidelines so your audience will identify those images with your business. Remember to be consistent with images, colors, and patterns across platforms, for brand recognition.

Images Effect Online Searches

A key benefit of images often overlooked is their online search impact. Visuals are highly valued by both search audiences and search engines themselves. Consumers respond strongly to images in search results. Thus, search engines understand this preference and increasingly prioritize visual-heavy content. Optimize your website using high-quality images to give your business a competitive edge.

Images the Right Way

Pictures are powerful and when used in the right way they can influence your readers and customers. The images must flow cohesively with the content, enhancing the branding. Otherwise, they may end up leaving a bad impression.

If you’d like expert advice on adding visuals to your website, contact NCN Technology by email consulting@ncntechnology.com or phone 703-757-2209.

Sources

 http://time.com/3858309/attention-spans-goldfish/

http://www.fromdreamstolifestyle.com/why-a-picture-is-worth-a-thousand-words/

https://medium.com/@onlinelogomaker/why-images-are-so-important-to-social-media-b9411dd678a8

https://www.jeffbullas.com/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/

What is the Best CMS for Your Needs in 2019?

What is the Best CMS for Your Needs in 2019?

If you want to build your website, a CMS (Content Management System) is an essential tool that gives you the possibility to design, change and manage the content of your website. There are quite a number of different types of CMS out there.

It’s important to understand exactly what it is you want from a CMS before you decide which one to use. Questions like “Who will be using the CMS?” and “Do visitors need to be able to make purchases on the site?” will help you determine which systems to further evaluate or rule out. Then it comes down to the ease of use, functionality, and look. These are key elements for consideration when developing or updating your website.

Let’s look at 4 popular CMS and find out how each one might suit your needs.

WordPress

With a market share of over 50%, WordPress is the top dog of all CMS options. It is easy to use and allows you to personalize your website by offering thousands of themes across different industries that help create the look of your website. You can further customize your website by choosing from over 50,000 plugins that enhance the functionality and features of your website.

The great news is that the software can be downloaded and installed for free. There is also a monthly paid option that gives you unlimited storage, access to the full spectrum of the theme store and a custom domain.

Joomla

Like WordPress, Joomla is a free CMS with thousands of web templates to choose from. In terms of market share it ranks at number 2. It provides support for all types of content (custom post types), is available in multiple languages and offers bilingual support.

Although the usage of Joomla is not quite as intuitive and user-friendly as WordPress, it still offers you a great amount of versatility and flexibility. Joomla lets you manage the access users have to your webpage, which means it is great if you are looking to build a membership-based online community.

Drupal

This is another CMS that is free to download and install, however, there are costs that can be associated with the use of it due to the need for developer help in some cases. It is designed to be customized for your business and thus has more coding involved to the designing process.

Drupal is ideal for complex sites that require a large amount of customization and scalability. It handles a higher volume of content better, as well as multiple users. Since Drupal is mobile-friendly, it is a good choice for staying on top of current expectations and needs of consumers. You’ll also find it has solid security features for protecting your content.

SharePoint

When it comes to internal content management, SharePoint is the most commonly used system, especially within Fortune 500 businesses. Its functions allow organizations to store multiple types of files, including documents, calendars, tasks, contacts, video/audio files and much more.

The key feature of SharePoint is the ability to easily share data with multiple people within an organization. This makes collaboration between departments/teams easier and more efficient. The system is built to be handed over to the end user upon completion of its design. This means it is not too difficult to make minor changes as needed. However, if you require any major overhauls, you’ll probably need to enlist a programmer.

Overview

Depending on the products and services you are offering, the size of your company as well as the level of customization you want/need, it is best to research all the different CMS that are available to you before you make a decision on which one to choose.

The “most popular” isn’t necessarily the best one for your business needs. Some systems offer more customization than others, some offer an easier-to-use platform. It’s important to find the right balance for your needs and skills. Hopefully we’ve shed some light on what is available and gave you an idea of what to look for in choosing a CMS.

If you would like help with building your business website or tailoring one to best-suit your needs, please get in touch. Our team is ready to answer questions and help you make an informed decision about the options that are available.