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Senior Living Marketing Strategies: 5 Best Practices

Senior Living Marketing Strategies: 5 Best Practices

Senior living marketing requires a unique approach. That’s because you’re not just selling a product. You’re presenting a way of life that shows it’s never too late to enjoy the quality of life.

You’re also showing families their loved ones will be in good hands. That’s an important responsibility.

In the following article, we’ll be showing you what to do to make sure everyone is enthusiastic about your facility. Let’s begin!

1. Highlight Your Amenities

According to the National Council for Aging Care, independent living is the top living arrangement choice for today’s seniors. But seniors have choices. To “sell” them on your particular brand, you have to feature the amenities that are going to appeal to that sense of independence.

Take stock of what your best ones are. Place them front-and-center on your website. Make sure you’re showing off both in-house and nearby amenities as well as any transportation choices.

2. Discuss Meal Plans

Who doesn’t love to eat? An enjoyable meal goes a long way into establishing quality-of-life. Promote the kitchen schedule, and update your menus every day or week so seniors know what to expect each day.

Also, make this information prominent on your site so family members and seniors can easily keep up with things. This gives peace of mind that your facility is providing proper nourishment and delicious food options, and it will aid your digital marketing efforts.

3. Talk About the Options to Maintain Independence

Certain health limitations do come with aging. What healthcare assistance options do you have to assist? Promoting those through your site gives prospects the information they need to make a decision.

From a marketing standpoint, it helps you know the type of prospect you have up front. This gives you the ability to better promote any relevant services, and it gives the prospect full disclosure about what you can do for them.

4. Spare No Detail in Your Living Quarters

Your web design should provide a full experience of what it’s like to live at your facility. Consider options like 360-Degree Video to give the prospect a fully immersive experience. This helps you show up rooms, layout, bathroom and shower quality, and space in a way that’s less-limited from standard image posting.

5. Master Your Web Appeal

With best practice Nos. 1-4, we covered the must-have content you need to feature in your marketing. Now let’s talk about the rest.

Your website is your greatest marketing tool, so it needs to load quickly, navigate easily, and be mobile-friendly. Beyond that, there’s social networking.

Social networks are where most of your prospects and their family members will be the most active online. Secure your brand identity on the platforms you plan to use.

Facebook and Instagram are particularly effective for facilities because you can directly target your audience,  they emphasize visual marketing components And there’s a lot of people using them.

Check your branding on your networks-of-choice to maintain consistency and ensure they are featured prominently on your website’s home page.

Senior Living Marketing Is About Visualization

You must go beyond simply telling prospects who you are and what you have to offer. It’s about helping them visualize themselves at your facility. Contact NCN Marketing today if you’re ready to master your senior living marketing touch.

Using Digital Marketing to Help Your Assisted Living Facility Increase Occupancy

Using Digital Marketing to Help Your Assisted Living Facility Increase Occupancy

When it comes to digital marketing, assisted living facilities have a rather broad market to consider. Most healthcare facilities are able to primarily target their actual patients, knowing what to include in their content based on the services they provide and the feedback they receive from those patients. However, an assisted living facility should be mindful of the adult children of senior citizens who often play a significant role in helping their parents find a suitable facility. Because of this, assisted living facilities face a unique challenge with their marketing strategy. So how should a facility tackle these issues when it comes to increasing occupancy?

One of the biggest factors lies in identifying and describing that target market of adult children. These are generally people 35-50 years old on the lookout for high-quality, comfortable, close-to-home facilities that will provide their parents a relaxing and safe community to live in. Remember, they are all internet users. Therefore, assisted living facilities who need to fill beds and rooms need to market to this online audience.

Making it Work for You

Customized Website

Most people are on the internet these days. So it goes without saying that the most prominent exercise is for an assisted living facility to have a meaningful online presence, particularly with a website and social media.

What should be included on your website? Think about the adult children you’re most likely to be “talking to” with your content. Both the children and potential residents will be looking for information that assures them of cleanliness, friendliness, activities, security and the general appearance or “feel” of your facility. Share something particularly unique about your community and incorporate that unique point of difference into your images and copy.

SEO: Search Engine Optimization

Just like anyone else using a search engine, those interested in assisted living facilities—including the children of seniors and seniors themselves—are searching online to find a facility that meets their needs. Generally speaking, this means they’re searching for a set of keywords and phrases that can be anticipated.

Understanding which keywords and phrases are being used the most and how to implement them into your marketing, particularly your website, is the best way to ensure your facility is seen early in the organic search results. SEO experts specialize in this service and can save you a lot of time, hassle and most importantly improve search results for your facility.

PPC: Pay-Per-Click

PPC (pay-per-click) ads are an effective and affordable way to provide immediate marketing online. Google Adwords shows your ads in their search engine results when someone searches for specific keywords or key phrases related to your industry.

The best thing about PPC is that you only have to pay for the ad when a user clicks on it to go to your site. It’s a proven way to attract visitors and hopefully convert them to future residents.

Content Marketing

Content marketing includes any type of online content and media you publish: web page copy, content on your social media platforms, images, e-guides, marketing emails, videos, blog posts, and more. Profitable senior living communities who implement content marketing well see an impact in attracting new residents.

There are people who specialize in developing content for businesses and organizations who outsource this task find it a relief to not be spending hours creating engaging material and uploading images, videos, and other information. Individuals who specialize in content marketing know how to present important material to your target market so that it’s both informative and integrated with your other strategic marketing approaches. It’s all about making your content work for you, enhancing your online presence and boosting your conversion rate.

Reputation Management

Whether it’s referral sources, senior adults themselves, or their adult children, you want anyone looking up your facility online to be met with content that emphasizes your credibility and viability. Your reputation depends on it. Your online presence can have a huge impact in contributing to or detracting from your facility’s success.

This includes use of social media platforms, such as Facebook, Pinterest, Twitter and Instagram. Make sure that all of your content is cohesive and builds on your reputation positively rather than negatively.

Get Results

NCN Technology offers services to help build an effective online presence for your assisted living facility. We will customize a professional website that checks all the boxes for representing your community in a way that will draw people in. NCN can automate systems within your website to help with administration, scheduling, security and more.  Our SEO experts are ready to ensure your facility ranks high in search results. NCN’s content writers provide relevant articles written specifically to meet your marketing goals. Call us for a free consultation.

If you’re ready to take your facility to the next level, let’s talk today. We’ll demonstrate our knowledge, earn your trust and explore ways you can achieve your goals of increasing residency. Grow your facility with NCN Technology.