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Why Images Are Crucial to Websites and Marketing

Why Images Are Crucial to Websites and Marketing

There is an old adage that a picture is worth a thousand words, which seems to hold true even in today’s fast-paced world. Infographics, images, and digital graphics are important to your marketing strategy. Let’s look at the impact images will have on your business.

Images and the Human Brain

Humans are particularly responsive to visual cues such as pictures. The power of images lies in the general makeup of our brains. We’re wired to notice, remember, learn from, and respond emotionally to visuals. Nearly two-thirds of people have identified themselves as visual learners.

Research has shown that people have an attention span of fewer than nine seconds, that’s less  than a goldfish! On average, when asked to recall something three days hearing it, people remember only 10% of the information/details. However, adding a picture can improve recall to 65%, thus making images far more important than ever, especially on social media.

                                                                                      Figure 1 MDG Advertising

Effects of Images on Business

Why is it of interest to you, from a business perspective? Because consumers are significantly more likely to think favorably of advertisements that emphasize photography, over those that are predominately text. Images can incite feelings of happiness, excitement, sadness or curiosity among other things. We can remember a famous brand just by looking at their image/logo, and can even reminisce decades into the past, simply by viewing an old picture. This is because a large part of the brain is focused on visual processing, allowing us to process images at an incredible speed. The human brain can recognize a familiar object in milliseconds, making images the perfect way to communicate in today’s crowded digital environment.

6 Reasons Why Images Are Important

There is quite a bit discussion about the value of images and why they should be a part of your marketing strategy. Here are some reasons why images are important:

  • Articles with images get 94% more total views.
  • Press releases are more likely to be viewed when a photo and a video are included (increases views by over 45%).
  • Consumers are 60% more likely to consider or contact a business when an image shows up in local search results.
  • In an eCommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product.
  • Photos receive a 37% higher level of engagement over text on Facebook.

Visual Indicators

Images can also warn us or give us clues about what’s to come. Magazines understand our inability to ignore powerful images. Along with powerfully emotional headlines, pictures that capture stunning moments in time can have an arresting impact and even change our mood instantly.

Images On Your Website

Images are powerful on their own, but when mixed with text they become even more impactful. Audiences consistently respond well to the combination of words and visuals. As noted above, articles with relevant images get 94% more views, on average, compared to articles without images.

Adding a picture to an article or a post can add several advantages to your website.

  • Images convey emotion about what you are talking about, in a powerful sensory-based way, and give additional depth to your content.
  • Good images make people want to read the article.
  • If your visitors can relate to and connect with your images, they are likely to return.
  • Images can create a personality for your website and help your brand stand out from competitors.
  • Images give your visitors and readers a break from all the text content.

To further maximize the effect of images in articles, optimize all accompanying captions, metadata and alt text.

Images In Your Social Media

Social media is a crowded space and using images is a great way to grab attention. A social media post accompanied by a photo is ten times more likely to get engagement. This is because our brains respond so quickly to images and color, in comparison to other types of information. For example, images on Facebook receive 20% more engagement than videos and 352% more engagement than links.

The images selected need to be of interest to your target audience. Find out what visuals affect responsiveness through research.  Although there are several sources for royalty-free stock images but it is advised to check that competitors aren’t using the same ones. You can add some purchased images or hire a photographer to provide professional pictures that are unique to your business.

Consistency Builds Identity

Consistent branding is important to building your business. When you post on a variety of platforms(website, LinkedIn, Twitter and Facebook), follow branding guidelines so your audience will identify those images with your business. Remember to be consistent with images, colors, and patterns across platforms, for brand recognition.

Images Effect Online Searches

A key benefit of images often overlooked is their online search impact. Visuals are highly valued by both search audiences and search engines themselves. Consumers respond strongly to images in search results. Thus, search engines understand this preference and increasingly prioritize visual-heavy content. Optimize your website using high-quality images to give your business a competitive edge.

Images the Right Way

Pictures are powerful and when used in the right way they can influence your readers and customers. The images must flow cohesively with the content, enhancing the branding. Otherwise, they may end up leaving a bad impression.

If you’d like expert advice on adding visuals to your website, contact NCN Technology by email consulting@ncntechnology.com or phone 703-757-2209.






6 Ways To Attract More Website Traffic

6 Ways To Attract More Website Traffic

What good is a website if no one visits it? If you do get visits to your website, is the number high enough for you to reach your goal of generated sales or views (also known as conversions)? If not, what can you do to increase the number of visitors to your website?

Let’s have a look at 6 ways to help you generate more traffic to your website.

  1. Use Google Analytics

One of the best ways to figure out how to improve your website for attracting new visitors is Google Analytics.

In short, it allows you to analyze the traffic on your website. Google Analytics interacts with your website’s programming language (Javascript) and by doing so, collects information about your website’s visitors. Google then makes this information available to you through its tool, Google Analytics. All you need is a Google account. Most people have a Gmail, Google+ or YouTube account nowadays, which means they can use the same account for Google Analytics.

The setup of your account is very easy and lets you track whichever information you are interested in gathering (e.g. geographical location, gender, age, frequency of visiting your website, etc.). The tool provides standard reports, dashboards and so-called segments (a particular dataset such as the age of your viewers) which you can customize if you wish to do so.

You have the ability to dive deeper into the information and see which content on your website generates the most and least interaction, how long your website visitors stay on your website, how the visitors of your website found you, and so much more.

Google Analytics is a user-friendly tool providing a high level of information that can be used to optimize your website’s content and attract further visitors. In turn, the result should be an increased number of conversions. Considering this, there is no reason to wonder why 50% of the top 1 million websites use this incredible free web analytics service offered by Google.  

  1. Have an Outstanding Website

Remember that people make up their minds fairly quickly when they view your website, which means it needs to look the part.

Here are a few important things to consider:

  • Ensure the design is modern and clean
  • Have a consistent layout, even when viewed on a mobile device
  • Use high-quality images
  • Create interest with eye-catching headlines
  • Concentrate on making your website visually appealing

You’ll want to aim to create a site navigation that is user-friendly. It should be easy for the visitors of your web page to find what they are looking for. A simple way to allow users to search for relevant content is by having filter options. You’ll also be doing visitors a favor by having important information, such as who to contact and how, easy to find. Always bear in mind which customers you would like to attract and what is important to them while they’re visiting your website. Make sure that your website is fast and that it’s secure, especially if personal information, such as credit card details, are provided when checking out.

  1. Use Google AdWords

Another Google service, the biggest of its kind, is Google AdWords. It is an online advertising service that allows the ads of your services and/or products to be displayed on the Google Search results page. The aim is, of course, to tempt users to click on your advertisement which will lead them to your website. By bidding on keywords relevant to your target audience and being able to place a maximum amount you are willing to pay each time that your ad generates a click, you can influence the ranking of your ad on the Google Search results page. The keywords themselves trigger an auction if one or more businesses are bidding on a keyword. As a result, your ad will be displayed on the Google Search results page. “Businesses generally make an average of $2 in revenue for every $1 they spend on AdWords,” Google proudly states. It is therefore another great tool to help increase not just the traffic to your website, but ideally your conversions as well.

  1. Make Use of Social Media

If you do have a website, you should maximize the use of social media. There are over 2 billion people using social media worldwide today. Facebook pages, Facebook Groups, Twitter, LinkedIn, Instagram, YouTube, you name it, use them. The more you can advertise your services using social media, the better.

Be smart with your content. People are looking for quality content and don’t want to be inundated with useless information. Ask yourself how you can add value to your ideal customers. Post regularly to make sure that your articles, posts, comments and blogs are not getting lost in the news feed. Remember that the likes and shares of your posts and comments will be visible, not just to your connections, but to their connections as well. Imagine too, the benefit of having a few influencers promote your content. Make sure to provide a link to your social media on your actual website.

  1. Check Out the Competition

How do they advertise their services and/or products? What does their website look like? What are the latest features they are using? What are their latest offers? Are they on social media? If so, which social media channels are they using? These are just a few simple questions you can ask yourself when checking what your competitor does, giving you a good idea of why they might be making a bigger profit than you!

  1. Offer Giveaways Regularly and Make Use of Email Marketing

If it’s an actual product, a first consultation for a service you are offering or a free video tutorial, we all love to get something for free. Whatever it is that you give away, feature it regularly on your web page and share it through your social media. Ask your website visitors to sign up with their email address in order to get their free gift. Let them increase their chances by sharing and promoting your giveaway. Once you have grown your subscription/email list, follow up regularly with emails on new offers, updates to your website, news, etc. Make sure that you are not just concentrating on first-time visitors of your website, but recurring visitors as well. You want people to come back to your website and purchase your products or services again.

As you can see, there are a number of ways to increase the traffic to your website. Apart from making sure your website is current and up-to-date in design as well as content, it is important to make use of the above mentioned tools. The data and the analysis of the same are invaluable. They let you make a decision between fine tuning your content or simply replacing if not removing it altogether. They also allow you to influence how and where your ads can be seen and how far you want to reach your audience.

If you feel you don’t have the time or this all still seems a little intimidating, please reach out to the team at NCN Technology for assistance in ensuring your website is optimizing all available channels to improve your results.

5 Hot Customer Acquisition Trends for Turbocharged Digital Marketing ROI this Year

5 Hot Customer Acquisition Trends for Turbocharged Digital Marketing ROI this Year

Social marketing is changing. It’s no longer enough to build a brand presence on platforms like Pinterest, Facebook, and Twitter. You need to up your game significantly if you want to supercharge your customer acquisition strategy via social marketing. These platforms play a significant role in marketing but to differentiate your firm, lets take a look at some “out of the box” ideas.

Platforms and outreach strategies are changing rapidly. The adage ‘be there or be square’ most certainly applies to customer acquisition and engagement. If you’re a brand marketer who wants to win at digital marketing this year, here are five marketing formats that should be an integral part of your audience outreach strategy.


One under-the-radar trend many brand builders are missing is voice recognition. From creating your own Alexa skill to incorporating voice search into your search engine optimization strategy, voice is big and getting bigger. Jumping on the “voice as an input” bandwagon before your competitors can significantly increase your status as a thought leader within your market sector. Everyone from Amazon and Google to Microsoft and Apple is going all-in on voice interfaces. The sooner you incorporate voice into your marketing strategy, the sooner you’ll reap the rewards of increased customer engagement.

Artificial Intelligence Bots

Bots are big this year. Tools like Rebotify and BotPress make it super simple to create a bot of your own. Conversing with customers via an artificial intelligence bot helps reduce your customer service workload while offering you customer insights you might not otherwise have discovered. You’ll be amazed at how easy it is to integrate bot messaging into multiple areas of your business like customer service and sales.

Ephemeral Content

Look no further than Snap’s IPO for proof that ephemeral content is hot. If you’re not using ephemeral marketing in your brand-building initiatives, you could be losing market share to your competitors. From Snapchat and DatChat to Confide and Signal, today’s brand marketers have a multitude of ephemeral content tools at their disposal. Incorporate ephemeral messaging into your customer outreach strategy if you want to reach new demographics that aren’t using traditional social networks like Twitter or Facebook.

Livestreaming Video

Livestreaming video is a must-use marketing tool. From Facebook Live to Instagram and Twitter, there are numerous live-streaming options you can consider. Simply plan your live stream, advertise your upcoming broadcast, and connect with your audience in real time. Anything from your appearance at a trade show to your newest product arrivals is fair game for live streaming.

Influencer Marketing

Influencer outreach is another hot commodity this year. Whether you use micro-influencers specific to your sector or relationship building with big names in content marketing and social media, successful marketing is all about connecting with influencers. Pay attention to the needs of your audience (not follower counts), and you can’t go wrong with influencer marketing. Trust, authenticity, and analytics are crucial to succeed in the influencer outreach game.

These five hot marketing trends should be integrated into your brand-building strategy if you want to stand out from your competitors. Basic social media and content marketing are no longer enough; you need to be willing to try new tools if you hope to increase brand awareness. How many of these marketing trends will you be trying this year?