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It’s 2021. There’s a global pandemic. As many choose to stay at home, consumers are turning more and more to online shopping aka the online gold rush to get what they need. The stats are overwhelmingly indicative: According to Adobe Analytics, 2020 online sales will surpass total 2019…
Sharon Muniz
A Case for Simplicity – Why Complex Products Might Not Be Best for Your Company The simple solution is usually the right one. This is a true statement. (It’s also a bit boring.) This is Occam’s razor, and it applies to the scientific process, detective work,…
Sharon Muniz
“The surprising question we get is, ‘How many people telecommute (or work as a remote team) at Google?’ And our answer is, ‘As few as possible.’” —Patrick Pichette In 2013, Google’s CFO Patrick Pichette was making headlines regarding remote teams. At a time when most…
Sharon Muniz
To launch a successful e-commerce site or start-up, you have to quit your job and spend 100% of your time on the new company. Right? As it turns out, not so much. Let’s take a brief stroll through history: Henry Ford worked for Edison while he…
Sharon Muniz
“Go where the profits are and the competition isn’t.” —W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy Want to know how to succeed with your next project? Simple: Stop competing with other new companies. Counterintuitive? Yes! That’s the point. Blue ocean strategy is…
Sharon Muniz
Your customers need more from you. If it’s been a while since you’ve updated your website content, there’s a good chance that visitors are clicking away without getting what they want. Unfortunately, this could be dashing your conversion numbers. The good news is that this is an easily fixable…
Sharon Muniz
One of the big concerns among business owners today is how they can make their brands stand out when it’s so flooded with information overload out there. Customers are bombarded with images and messaging both in the virtual world and the real world. For small businesses, it can seem like…
Sharon Muniz
Are you wondering how your business can interact on social media in effective, positive ways in 2021? The waters of social media are more challenging to navigate than ever before! Unfortunately, the social space in social media can become contentious quickly! This can make some brands feel reluctant to participate….
Sharon Muniz
Do you have a customer profile for 2021? A customer profile is one of the best techniques for effectively refining your messaging. Many brands simply create content, landing pages and click funnels without necessarily knowing who they are selling to. This is where a customer profile comes in! …
Sharon Muniz
Influencer marketing has been the domain of “big” companies for the past few years. At NCN, one of the big questions we get from our small and medium-sized clients has to do with the benefits of influencer marketing for niche brands and companies. While this is a personal decision,…
Sharon Muniz
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