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How to Stay Joyful, Relaxed, and Centered Even When Taking your Young Company to the Next Level

Imagine this: It’s crunch time. You have a young company idea. Your young company—or developing a new product—is expanding. It’s a season of growth for you. There are a million projects that all need your attention at the same time. You’re making decisions, analyzing data, and keeping a weather eye…

Sharon Muniz

Doing a “Pre-Mortem” on your Big Tech Project Can Allow You to Leverage Your Inner Pessimist Constructively

    Pre-mortems. Ever heard of them?   Likely not. However, everyone who’s watched a medical drama knows what a postmortem is: A respectful examination a pathologist performs to learn more about a specific individual’s condition after the fact.   Everyone learns. Everyone benefits. (Except, perhaps, for the deceased individual.)…

Sharon Muniz

Understanding the Real Points of Your Business Through a Root Analysis

      When problems arise, we tend to look for the easiest solutions.   Is that always the best strategy? Likely, not.   As any doctor can tell you, quick-fixes may work. Or, they might only address surface-level symptoms. They might do nothing to improve your overall health.  …

Sharon Muniz

Is Your Business Idea Too Late for the Pandemic-Inspired Online Gold Rush?

  It’s 2021. There’s a global pandemic. As many choose to stay at home, consumers are turning more and more to online shopping aka the online gold rush to get what they need.   The stats are overwhelmingly indicative: According to Adobe Analytics, 2020 online sales will surpass total 2019…

Sharon Muniz

Why Complicated Products Might Not Be Best for Your Company

    A Case for Simplicity – Why Complex Products Might Not Be Best for Your Company   The simple solution is usually the right one. This is a true statement. (It’s also a bit boring.)   This is Occam’s razor, and it applies to the scientific process, detective work,…

Sharon Muniz

Developing a Product with a Remote Team: Dos and Don’ts

  “The surprising question we get is, ‘How many people telecommute (or work as a remote team) at Google?’ And our answer is, ‘As few as possible.’”   —Patrick Pichette     In 2013, Google’s CFO Patrick Pichette was making headlines regarding remote teams.   At a time when most…

Sharon Muniz

Application Development Web Development Website Development and SEO

Launching an E-commerce Site or Business, Without Quitting Your Day Job

  To launch a successful e-commerce site or start-up, you have to quit your job and spend 100% of your time on the new company.   Right?   As it turns out, not so much. Let’s take a brief stroll through history:   Henry Ford worked for Edison while he…

Sharon Muniz

A New Company’s Roadmap on How to Be the Good Kind of Different

  “Go where the profits are and the competition isn’t.”   —W. Chan Kim and Renée Mauborgne,                                                 Blue Ocean Strategy     Want to know how to succeed with your next project? Simple: Stop competing with other new companies.   Counterintuitive? Yes! That’s the point. Blue ocean strategy is…

Sharon Muniz

new company Web Development

Here’s What Your Website Is Missing in 2021

  Your customers need more from you. If it’s been a while since you’ve updated your website content, there’s a good chance that visitors are clicking away without getting what they want. Unfortunately, this could be dashing your conversion numbers. The good news is that this is an easily fixable…

Sharon Muniz

Build your website digital marketing norfolk seo consultant Web Development Website Development and SEO

How to Overcome Information Overload with Branding

One of the big concerns among business owners today is how they can make their brands stand out when it’s so flooded with information overload out there. Customers are bombarded with images and messaging both in the virtual world and the real world. For small businesses, it can seem like…

Sharon Muniz

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