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You’re Number One! You’re Number One! For much of our lives, we’ve been accustomed to thinking of the number one as the goal. We want to be on top, right? As we build our businesses, we’ve kept that tantalizing idea in mind: To be the number one company in our…
Sharon Muniz
In the middle of the 20th century, a Yale University professor named Charles Lindblom published an article comparing the way that public administrators made decisions to a different – and potentially better – way: incrementalism. According to incrementalism, you should make decisions through a process called successive limited comparison. Translation:…
Sharon Muniz
If you own a startup, you know that your to-do list is already MILES long. Likely, it seems like you’re always adding more tasks. We’ll give you one more. Schedule in routine celebrations. Little victories. Mark them. As you go about growing your business, you have to remember to celebrate…
Sharon Muniz
Think about your current projects. Your current clients. Any pending sales. Okay, now that you’ve got that information swirling around in your head, here’s a question: Are they antelope, or are they mice? (Not literally, of course.) Are they big-deal projects, clients, or sales that represent a big win and…
Sharon Muniz
“The good-to-great companies made a habit of putting their best people on their best opportunities…” – James C. Collins It’s a simple equation: When you find hard-working, brilliant, and creative people to work at your business, give them ways to shine. Think about it…it’s not hard to find assistants. It’s…
Sharon Muniz
Let’s start with a couple of quick definitions. The frontend of your business involves what the public sees: Marketing, sales, and customer support services. The backend of your business is…everything else. Accounting, distribution, and delivery. Engineering, finance, human resources, inventory, and manufacturing. Your business depends on all of these systems…
Sharon Muniz
“Your most unhappy customers are your greatest source of learning.” – Bill Gates When was the last time you were happy specifically because something went wrong with your business? For example…when you lost a client because they weren’t satisfied with their experience? (Doesn’t sound familiar?) For most of us, a…
Sharon Muniz
“Do something. If it works, do more of it. If it doesn’t, do something else.” – Franklin D. Roosevelt As you’re planning the future of your company, it can feel devastatingly crucial for you to make the right decision about – well – everything. What services should you offer? Which…
Sharon Muniz
There are thousands of different business tools that brands and businesses can use for exposure. However, only one provides a brand with a direct, around-the-clock connection to its customers. Have you really stopped to appreciate the significance of the branded mobile app? While they’re far from new, mobile apps continue…
Sharon Muniz
Imagine this: It’s crunch time. You’re starting a new company—or developing a new product—or expanding. It’s a season of growth for you. There are a million projects that all need your attention at the same time. You’re making decisions, analyzing data, and keeping a weather eye to the future. Staying…
Sharon Muniz
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