5 Hot Customer Acquisition Trends for Turbocharged Digital Marketing ROI this Year

5 Hot Customer Acquisition Trends for Turbocharged Digital Marketing ROI this Year

Social marketing is changing. It’s no longer enough to build a brand presence on platforms like Pinterest, Facebook, and Twitter. You need to up your game significantly if you want to supercharge your customer acquisition strategy via social marketing. These platforms play a significant role in marketing but to differentiate your firm, lets take a look at some “out of the box” ideas.

Platforms and outreach strategies are changing rapidly. The adage ‘be there or be square’ most certainly applies to customer acquisition and engagement. If you’re a brand marketer who wants to win at digital marketing this year, here are five marketing formats that should be an integral part of your audience outreach strategy.

Voice

One under-the-radar trend many brand builders are missing is voice recognition. From creating your own Alexa skill to incorporating voice search into your search engine optimization strategy, voice is big and getting bigger. Jumping on the “voice as an input” bandwagon before your competitors can significantly increase your status as a thought leader within your market sector. Everyone from Amazon and Google to Microsoft and Apple is going all-in on voice interfaces. The sooner you incorporate voice into your marketing strategy, the sooner you’ll reap the rewards of increased customer engagement.

Artificial Intelligence Bots

Bots are big this year. Tools like Rebotify and BotPress make it super simple to create a bot of your own. Conversing with customers via an artificial intelligence bot helps reduce your customer service workload while offering you customer insights you might not otherwise have discovered. You’ll be amazed at how easy it is to integrate bot messaging into multiple areas of your business like customer service and sales.

Ephemeral Content

Look no further than Snap’s IPO for proof that ephemeral content is hot. If you’re not using ephemeral marketing in your brand-building initiatives, you could be losing market share to your competitors. From Snapchat and DatChat to Confide and Signal, today’s brand marketers have a multitude of ephemeral content tools at their disposal. Incorporate ephemeral messaging into your customer outreach strategy if you want to reach new demographics that aren’t using traditional social networks like Twitter or Facebook.

Livestreaming Video

Livestreaming video is a must-use marketing tool. From Facebook Live to Instagram and Twitter, there are numerous live-streaming options you can consider. Simply plan your live stream, advertise your upcoming broadcast, and connect with your audience in real time. Anything from your appearance at a trade show to your newest product arrivals is fair game for live streaming.

Influencer Marketing

Influencer outreach is another hot commodity this year. Whether you use micro-influencers specific to your sector or relationship building with big names in content marketing and social media, successful marketing is all about connecting with influencers. Pay attention to the needs of your audience (not follower counts), and you can’t go wrong with influencer marketing. Trust, authenticity, and analytics are crucial to succeed in the influencer outreach game.

These five hot marketing trends should be integrated into your brand-building strategy if you want to stand out from your competitors. Basic social media and content marketing are no longer enough; you need to be willing to try new tools if you hope to increase brand awareness. How many of these marketing trends will you be trying this year?

Trust the Experts

Trust the Experts

I had the opportunity to zip line recently and realized how important it is to trust the experts. The zip line trainer was serious yet she reminded us to have fun. She new the potential danger of not staying connected the entire time we are up in the trees and was the subject matter expert in safety for the sport.

We ask new clients to trust us every day with their projects, data, business processes and we know the seriousness of having the best experts and tools to execute the desired outcomes. It takes a high level of trust knowing you have the right people helping you complete the zip line course. Similarly, you need the right development team with expert knowledge and proven methodologies to ensure your project is successful.

NCN SharePoint, Mobile and web development Subject matter experts create requirement documents with business objectives ALWAYS in mind. We architect, develop and test while using the agile methodologies to ensure client projects are safely delivered. For zip lining, the process of hooking up varied depending on the effort, such as climbing a ladder, zipping thousands of feet down into the dirt, or jumping from a Tarzan swing into a net. But the methodology was the same: always stay connected! NCN processes vary based on projects; but agile development methodologies and hand picked tools are the same; chosen to ensure the safety of each project.

We know and respect the seriousness of jumping off the platform with NCN to develop your project. This is the reason our experts and processes follow agile application development methodologies to lower risk and deliver successful projects. Let’s go!!

A Scary Topic this Halloween: Spoon vs Backhoe

A Scary Topic this Halloween: Spoon vs Backhoe

If you ask your team member to dig a large hole in a short timeframe, would you give her a spoon or a backhoe? In today’s world of technology, there are so many options to provide employees with the right tools to improve efficiency, reduce risk and be more satisfied with their work. One of my favorite solutions is automating paper processes. It is a simple idea but not implemented enough. Capturing information on a smart phone or tablet saves time, reduces duplicate entry and errors, improves reporting and saves money.

Creating forms in SharePoint, a mobile app or even a Word Press site can be an easy way to gather information electronically and push it to the right folks with workflows that streamline a process.

Sometimes that backhoe might be sitting in your office and your still giving your employee the spoon. Do an audit of the software solutions you own and you may be surprised which tools are already available for your people to be more productive. Don’t let that ditch be your company or project grave! Happy Halloween! Boo!