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Leveraging AI to Transform Materials & Supply Chain Management
February 28, 2024 | 12:00 PM EST to 1:00 PM EST
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If you’re thinking about updating your website, you’re already one step ahead in the game of “Online Presence”! Many businesses fail to realize how important it is to keep their website updated, fresh, current and relevant. They mistakenly think they can put a lot of effort into building their website and then take a “Set & Forget” attitude about it. Sure, that may give you a presence in the digital world, but it won’t do much for the success of your website, or business for that matter. So let’s take a look at some of the things you may like to consider as you plan your updates. This article discusses audience, technology and experience.
For most businesses, this will not have changed since launching their website. However, there’s no reason to overlook this consideration. It’s a good opportunity to take a peek at your website’s analytics to see who really is taking interest in what you’re offering. Perhaps your target market isn’t who you originally thought it would be, thus there could be room for adjustments in your copy or images that will be better-suited to the people who are visiting your site in order to convert them into buyers.
Another way to look at this is that there’s a possibility your current content isn’t crafted appropriately to attract the audience you prefer to target. If you’re unsure, there are plenty of marketing/copywriting specialists who will be eager to help you evaluate the message you’re delivering and assist you with re-crafting it to be more appropriate to your goals.
There’s more to engaging your audience than just the words you use. There are new technologies coming along all the time–things that consumers quickly come to expect from companies who want their business. People enjoy using innovative technologies, and that includes app and website updates that allow them to get what they are looking for, faster and easier. If you’re keeping up with these advances, you’re more likely to be seen as a savvy business who’s keen to meet the demands of the market.
Here are three new web design trends to be mindful of for 2019.
There are plenty of other trends to learn about. Just be cautious not to confuse them with fads that may not stick around long. Look at the trends and suggestions that you see value in and try to incorporate what you can into your own website design.
This is another area that takes your consumers into consideration. User Experience (UX) is one of the most important aspects of your website to get right. Visitors want to use sites that are easy to navigate and allow them to complete purchases quickly and easily. Have you reviewed your current transaction process? Have you gone through it to see how it actually works? Here’s a list of things for you to check.
Again, there are a number of User Experience (UX) design elements that you can incorporate into your website with an update. It comes down to choosing the ones that are most applicable to your business, the market you represent, and the audience you aim to attract.
Ultimately, you have a lot to choose from when it comes to web design elements. It can be a little overwhelming to know which ones are best for your business and the type of website you have.
What do YOU find most helpful, appealing, or attractive when using websites? If you’re unsure, think about sitting down with a pen and paper while you visit your favorite businesses’ websites, as well as those of your competition. Write down what you like and what you don’t like, then compare yours to see how it stacks up.
If you would like help updating your website, please contact us for a free consultation to discuss your needs. We’d love to help you evaluate your site and suggest possible upgrades that will improve traffic, conversions and growth!
Sharon Muniz established her software development consulting firm in Reston, VA after 15 years of working in the software industry. NCN Technology helps clients implement best practices and software to drive their business to success. Ms. Muniz is skilled at strategic planning, business process management, technology evaluation, project and agile software development methodologies.
February 14, 2025
February 13, 2025
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